The Ride Right/Drive Right Campaign is among SFBC’s top priorities. Fundamentally, it’s about educating both cyclists and motorists to make our roads safer for everyone. The campaign was created by our friends at Zimmerman Advertising and HERE you can watch the PSA that we are working on getting into local schools, driver’s education courses, public access stations and public televisions across the region.
We are happy to have many partners in this effort, among them the Boca Raton Bicycle Club. We’d like to thank them for reaching out to Eric Stern, Administrator of all Drivers Education programs at the School District of Palm Beach County. The BRBC’s Safety Officer, Lew Lepene, is working hand in hand with the School District to develop additional print materials “to complement the videos and to evaluate the learning of the students.”
Are you a member of a local bicycle club? How important is safety to your group? Do you ride safely and legally? We’d love to hear your thoughts. Please leave a comment below or email us directly at SFBikeCoalition at yahoo dot com.