The South Florida Bike Coalition has officially partnered with Team zMotion and Zimmerman Advertising to bring their Ride Right/Drive Right campaign to every screen, posterboard and speaker in the region. So, what’s this campaign all about?
Ride Right/Drive Right promotes safe, civil use of the road by all drivers, whether they travel by bicycle or car. Currently, it focuses on educating people on ‘the 3foot law‘ and cyclists’ rights to the road. SFBC members and people who bicycle, well, everywhere, know that a safe, legal passing distance between cars and bicycles makes for a better trip for all road users. It’s a simple, common sense practice that almost all motorists do follow. However, those who break this law all too often cause collisions and that is one of the most critical things this campaign is trying to prevent.
Thanks to a grant from zMotion, much of SFBC’s work in May will be directed to partnering with local tv and radio stations, health centers, driver’s education classes and municipal governments to bring zMotion’s Ride Right/Drive Right campaign to your eyes and ears. You can watch and share the PSA HERE. If you know someone who might be able to get these Public Service Advertisements on the air, please contact us at 305.982.7343 or SFBikeCoalition@yahoo.com. Thank you!